“You don’t sell beer, you sell an experience. If you don’t offer that experience, you’re buggered.”
Source:It's the pub experience that's key to success
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Molson Coors will offer on-trade support as part of a £5.4m campaign to promote Carling British Cider. Source:Carling Cider offers on-trade support in £5.4m campaign Licensing lawyers Poppleston Allen – the PMA’s legal partner – have launched a new website. Source:New website for Poppleston Allen When it comes to barbecues, beer and wine are typical accompaniments, but whiskey is increasingly taking a slice of this dining occasion. Source:Trend watch: meat and whiskey pairings Wimbledon 2015 is coming, which for many means cracking out the cream teas and getting a bit sunburnt in front of a big screen in the local park. Source:Rackets at the ready: Wimbledon promotional ideas A former chairman of the Institute of Licensing has been appointed as a patron following his ‘exceptional contribution’ to the organisation. Source:Former Institute of Licensing chairman appointed patron If showing live football is an important part of your customer offer then the landscape is changing ahead of next season as all matches from Europe’s elite club competition – the Champions League – will now be shown on BT Sport – and nowhere else. Source:What does BT Sport's new European football deal […] One of the youngest pub landlords in the UK has launched a “Masterchef-style” competition to discover new culinary talent. Source:Young chef patron launches new "Masterchef-style" competition A survey released by Friends of Glass shows that the pint glass may contribute to why many women do not drink beer. Source:Pint glass puts women off beer Zonal Retail Data Systems has been awarded the Gold Standard (GSA) for its training provision by the Learning & Performance Institute (LPI). Source:Zonal strikes gold with training accreditation |
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