Diageo is re-positioning its Bell’s blended Scotch whisky through a new £1.35m TV advertising campaign.
Source:Diageo repositions Bell's
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Premium pie maker Pieminister is opening a pop-up shop in east London at the end of the month (28 November). Orchid Group’s latest staff incentive scheme — a discount card — launched today. The Bramley Campaign is calling all chefs to come up with an apple dish to honour the Queen’s Diamond Jubilee next June. Sheila McWattie meets Maggie Wheeler, chef-proprietor of the Ship in Distress, in Mudeford, Dorset. Source:Turning the tide Hospitality leaders are calling for a halt to the “unprecedented” hike in business rates planned for next year and are asking the government for a rates freeze. The first lager ever to be brewed in the UK 129 years ago has been re-launched this month in its native north Wales. TCG, the pub and bar business backed by Alchemy Partners, has announced a 45% rise in cask beer sales during its month-long promotional campaign Proud of Our Ale. Enterprise Inns chief executive Ted Tuppen has branded the recent Business, Innovation & Skills Committee (BISC) inquiry into pubco-tenant relationships as a “political pantomime”. Bacardi Brown Forman Brands (BBFB) is to capitalise on the “daytime drinking occasion” by launching a lime-flavoured Southern Comfort to the on-trade. Source:New lime flavour for So-Co |
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