Carlsberg is set to launch a £15m revitalisation of its brands this Friday (21 April) with a campaign fronted by Danish superstar actor Mads Mikkelsen.
Source:Carlsberg hoping for Mads success with Export relaunch
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A west London pub is aiming to bring in additional trade by sponsoring a new football league for London supporters’ clubs. A pub has slammed one customer’s review on TripAdvisor, which criticised its staff, toilets and interior design, calling their comments ‘unscrupulous untruths’. Source:Pub slams ‘unscrupulous untruths’ in TripAdvisor review The managing director of Ascot Inns has opened the first site under a new franchise. The Mayor of London Sadiq Khan has vowed to help protect pubs in the capital from closing after more than 1,000 have been lost in the past 15 years. Source:Mayor vows to protect London pubs after more than 1,000 lost It has been revealed which matches are available to licensees in the build-up to the final weekend of Premier League football action. The days are getting longer, the barometer’s rising and the temperature is on the up. Summer’s on its way and it’s time for licensees with gardens to think about maximising that facility. And a new outdoor bar could be just the ticket. Source:Outdoor ordering: Time for licensees to think about their gardens As Brits head out for long lunches and trips this Easter weekend, pubs across the UK are predicted to benefit, with the hospitality sector set to rake in more than £280m in debit/credit card spend, figures suggest. Source:Trade predicted to take £280m in bank card spend over Easter BT has launched a pub football tournament that is open to anyone over the age of 18 who wants to represent their local pub or any licensees who want to put a team together. Source:Pub football tournament offers sport and site makeover prizes A pilgrimage to the pub is being taken to the next level in London this Easter Sunday. |
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