AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring.
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AB InBev has unveiled a global marketing campaign for its Budweiser brand ahead of this summer’s football World Cup, in a bid to gain a slice of the estimated 13.2% volume boost in beer and cider that the tournament will bring. Alcohol-related death rates are at their lowest since 2000, according to the latest figures from the Office of National Statistics (ONS) for 2012. Source:Alcohol-related death rates lowest since 2000, say new ONS stats Plans to overhaul the Jennings brewery brand, experimenting with new styles of beer and a revival of old British hops, are among Marston’s plans for 2014. The Crown pub in Henlow, Bedfordshire has won a top Choice Chip Awards accolade for the second year running. A new burger being introduced to menus at BrewDog venues and London chain Honest Burgers has so much craft beer in the recipe, customers will need to prove their age before ordering. Stonegate, the managed operator, expects to have another dozen sites converted to its evolved student-bar concept Common Room by the end of summer, after sales grew 60% at the first outlet to operate under the format, chief executive Toby Smith has told the Publican’s Morning Advertiser‘s sister title M&C Report. Punch Taverns has added two new venues to its 2014 annual roadshow in a bid to make the event more accessible to its partners. The Pubs Independent Rent Review Scheme (PIRRS) is gaining in effectiveness as both licensees and pub companies become more familiar with the service, according to senior trade representatives in relation to the latest available figures. Source:Figures show PIRRS is gaining traction, say senior industry figures Neknominate, the social media drinking craze where ‘players’ down alcoholic drinks on camera, has claimed at least four lives, and now licensees have been urged to be wary of allowing lethal ‘games’ to occur on licensed premises. Source:Pubs warned to be vigilant of Neknomination drinking craze Industry bodies fear pubs could face huge hikes in their licence fees after the Home Office launched a public consultation on a move from centrally-set to locally-set fees. Source:Trade bodies' concern over proposed Government licence fees hike |
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