Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home.
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Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home. BT Sport commentator Darren Fletcher previews England’s Euro 2016 tournament chances ahead of the big kick-off this weekend. A complete range of affordable own-label spirits including gin, vodka, whisky, rum and absinthe have been launched into the on-trade by the owners of La Fée Absinthe under the name of ENVY & NV Spirits. Source:Own-label spirits range for on-trade ‘to counter rise of premium’ A chef who worked at several prestigious eateries has been appointed head chef at South Kensington pub the Hour Glass. Source:Ex-Café Royal chef takes head role at high-profile pub Several UK pub chefs are set to compete in this year’s edition of BBC 2’s popular cooking show Great British Menu. Source:Pub chefs to compete in BBC2’s Great British Menu 2016 It has been more than a year and a half since the mandatory conditions attached to premises licences and club premises certificates were updated, making some changes to the availability of smaller measures of alcohol and customers’ awareness of such measures. You’ve been in your current pub for five years and you’d like to realise your assets and take a break before you decide on the next challenge in your career. Trouble is there’s five years left on your lease and no one has told you how to go about assigning the business. Paul Davey reveals how its done Fuller’s plans to celebrate Father’s Day this month with a competition for dads to have their own pub for the day. Source:Fuller’s celebrates Father’s Day with 'My Dad’s Pub' competition Our intrepid columnist takes a trip to Copenhagen to test some beer made with a yeast from 1883 and finds there’s more to Carlsberg than meets the eye Scottish brewer and operator Brewdog has announced plans for its ‘beer schools’ across its UK bar estate. |
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