The Dutch brewer introduced its newest spots on its home pages on YouTube and Facebook before they were shown on television.
Source:Heineken Aims Its Ads at Digital Devotees – Advertising
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SABMiller’s effort to acquire of the Australian beer giant Foster’s values the company at about $10 billion. DealBook’s Jeffrey Cane and Adrienne Carter discuss the rationale behind the proposed deal and the continuing consolidation in the beer market. Source:SABMiller's Australian Adventure Sell-by dates will be phased out in a move to cut the £12bn-worth of food wasted every year — a problem highlighted by the Publican’s Morning Advertiser last week. Source:Food sell-by dates to be phased out Varsity Leisure Group (VLG) has decided not to expand the number of Carnage student pub crawls that it hosts for the coming academic term, saying it’s not possible to host more events. Source:Carnage will not expand student events Young’s, the London-based pub operator, is to open its first bar/restaurant concept near Clapham Junction this week. Source:Young's opens new concept MPs across political parties are getting behind the pub and brewing industry, All-Party Parliamentary Beer Group chairman Andrew Griffiths assured brewers at a parliamentary reception last week. Source:MPs across parties backing the trade Traditional companies in Central Europe are combining technology with time-honored techniques to increase sales. Source:New Twists on Old Crafts Media Decoder column; Coors beer is featured in film Tron: Legacy, used because of its burnt gold colored can; Coors did not pay for product placement Source:MEDIA DECODER; Coors Cameo in a Futurist Film Labour MP and former Olympics minister Tessa Jowell has urged businesses to get ready for the London 2012 Games now to gain the real benefit. Source:Jowell: Get ready for games The number of new brewery openings in Yorkshire is the “big stand-out story” from the Campaign For Real Ale’s (CAMRA’s) Good Beer Guide 2012, which is published today. Source:Good Beer Guide reveals a rise in new breweries |
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