Anheuser-Busch is preparing three 60-second commercials, with corresponding digital campaigns, to promote its Budweiser and Bud Light brands during this year’s game.
Source:For Super Bowl, Anheuser-Busch Aims at Younger Crowd
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The New England Brewing Company apologized for using Mohandas Gandhi’s name and likeness on one of its beers, an India pale ale it calls Gandhi-Bot. Source:Brewery Apologizes for Gandhi Beer The change comes as Budweiser’s share of the beer market has declined since hitting its peak in 1988. Source:Budweiser Drops Clydesdales From Its Holiday Advertising There is no longer need to man the hipster barricades. A report that a Russian brewer had acquired the Pabst Brewing Company turned out to be erroneous. Source:Hey Guys, the Russians Aren't Buying Pabst After All Regulators need to make sure that smaller brewers have a shot and should not allow the beer giants to get even bigger. Source:Monopolizing Beer The brewer of Pabst Blue Ribbon, a beer popular with barflies and hipsters alike, as well as Colt 45 and Old Milwaukee is set to be sold for more than $700 million in cash. Source:Pabst Is Sold to Russian Beverage Company To account for concerns raised by small brewers, cheese producers and others, the agency revised provisions for water testing, manure, compost and spent grains. Source:F.D.A. Plans to Revise Food Safety Rules The bid by the second-largest beer company in the world fueled speculation of deals on the horizon, but closing them may not be so easy. Source:SABMiller’s Bid for Heineken Opens the Door to Possible Beer Industry Mergers The takeover of the independent Dutch brewer would have nearly doubled the market value of the London-based SABMiller, helping to insulate the larger company against potential acquisition efforts by ABInBev. Source:Heineken Rejects Takeover Proposal by SABMiller A combined Heineken-SAB Miller would have a strong global profile, and the two companies could group or sell off assets to meet any antitrust concerns, writes Robert Cole of Reuters Breakingviews. Source:Beer Merger of Heineken and SABMiller Could Clear Antitrust Hurdles |
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