Marketing can be tough for small or single-site operators, who often don’t have the budget to compete with multiple site operators or the big managed pub chains. But one Yorkshire licensee has scooped a major marketing award and driven more trade to his business with a budget of just £150. The Publican’s Morning Advertiser takes a closer look at how he did it and the lessons other pubs can learn.
Source:How one community local beat the big guns to win an award