Somerset Maugham said that to eat well in Britain you should eat breakfast thrice daily and perhaps he was right. It’s certainly big business – the UK cereal market alone is worth £1.55bn and pub chain JD Wetherspoon sells more than 350,000 breakfasts every week.
But things have changed in the breakfast market, largely driven by the health police and anti-obesity brigade. So what should you be offering?
Source:Ali Carter: Are you embracing the breakfast opportunity?