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Westons' cricket sponsorship deal with ECB is big step forward for cider industry
Westons’ deal with the English and Welsh Cricket Board takes cider sponsorship into a whole new, erm, ball game. Not because it’s the first sports-related cider sponsorship of its kind — Magners has had numerous tie-ups with rugby and golf in the past, for instance.
Source:Westons' cricket sponsorship deal with ECB is big step forward for cider industry
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