Coors Cameo in a Futurist Film

During the first 30 minutes of ”Tron: Legacy,” the forthcoming science fiction film from Walt Disney Studios, the hunky computer whiz at the center of the action struts to his refrigerator and pulls out a Coors. Yes, a Coors. Cynical moviegoers may think the screen time is a case of product placement, where marketers pay Hollywood to embed their wares into the action. Perhaps Coors – pretty much as far from futuristic as they come – was hoping the movie’s cool vibe would rub off.

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